Send in bulk with your email tool

There’s no sending-tool account to connect — Stibee, Mailchimp, and the others don’t appear under Settings > Connections. Instead, open the document’s Share links tab > Integrations > Email integration, copy the one link for your tool, and paste it into your email.

When you send a newsletter or sales email to hundreds of people, you don’t need a separate link for each recipient. Paste the one link FeatPaper gives you into the email body: your sending tool swaps the tag inside the link for each recipient’s email as it sends, and FeatPaper records who opened the document, by email.

This needs the Pro plan or above. That plan requirement covers only these email-tool links. The lead form’s Auto-send document to viewer’s email toggle is a separate feature and works on every plan, as long as the form has a required email field. It works with five tools — Mailchimp, Brevo, lemlist, Instantly and Stibee — and Gmail isn’t one of them. Copy the link for your tool from the Share links tab > Integrations > Email integration. Gmail mail merge, YAMM, GMass and HubSpot use the CSV route described under For tools that can’t resolve a merge tag below, which needs Business or above.

What you can do

• Know who opened it, automatically — the recipient types nothing, yet their email shows up in the Visitors tab.
• Tell tools apart — opens from Mailchimp and opens from Brevo are separate filters in Insights.
• One link only — your mailing list can change; the link doesn’t have to.

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How it works

The link you copy already carries two things — a slot your sending tool fills with the recipient’s email as it sends, and a marker telling FeatPaper which tool sent it. You never have to build it yourself; just copy from your tool’s row.

1. In FeatPaper, click Copy on the row for your tool.
2. Paste it into the email body in your sending tool, as is — don’t edit or remove the tag.
3. Your tool replaces the tag with each recipient’s email as it sends.
4. When a recipient opens the document, FeatPaper stores that email on the visit and lists it under Visitors tab > Dedicated link visitors.

This is a reserved link that FeatPaper prepares once per document. It is counted separately from the open-access link, so opens from your email tool never mix with opens from other channels.

Copy the link

1. Open the document’s Share links tab and, in the Integrations section below, click the Email integration row.
2. In the Send with your email tool dialog, find the row for your tool and click Copy. Each tool uses a different tag syntax, so always copy from the row for the tool you use.
3. The How to use badge on each row jumps straight to that tool’s section on this page.

On Pro and above, the Email integration row also has Settings and Integration analytics buttons. Settings opens the share settings for this reserved link, which control the viewer for this reserved link — Download, screen type, communication panel and so on — and saving applies to every open that comes through your email tool from then on. Integration analytics opens the Insights tab pre-filtered to opens from this link.

This feature requires the Pro plan or above. Emailing the document to whoever submits your lead form is a different feature — Auto-send document to viewer’s email — and it’s on every plan once the form has a required email field. Below that the Send with your email tool dialog still opens, but its title is marked Pro and Copy opens the plan options instead of copying. If you would rather generate a separate link per address and export them as CSV, use Create in bulk from an email list instead, which needs Business or above.

Step by step, per tool

Find your tool below and follow along. The rule is the same everywhere: paste without touching the tag, confirm with a test email that it was replaced, then send.

Mailchimp

Tag syntax: *|EMAIL|*

1. Import your recipients into an Audience (email required).
2. Put the FeatPaper link in the campaign body — *|EMAIL|* is Mailchimp’s official merge tag and becomes the subscriber’s email at send time.
3. When linking a button or text, paste the full address including the tag into the URL field.
4. Send a test email, check that the link now ends with your own email, then send the campaign.

• Official guide: Create unique URLs for subscribers
• Official guide: Getting started with merge tags

See the detailed steps for Mailchimp →

Brevo

Tag syntax: {{contact.EMAIL}}

1. Import your contact list (EMAIL attribute required).
2. When adding a link in the email editor, paste the FeatPaper link into the URL field — {{contact.EMAIL}} is replaced at send time.
3. Send a test, then send the campaign.

• Official guide: Personalize with contact attributes

See the detailed steps for Brevo →

lemlist

Tag syntax: {{email}}

1. Add leads to the campaign (the email column is detected on CSV upload).
2. Paste the FeatPaper link into the sequence body — the {{email}} variable becomes each lead’s email at send time.

• Official guide: Add custom variables

See the detailed steps for lemlist →

Instantly

Tag syntax: {{email}}

1. Upload leads to the campaign (CSV or API).
2. Paste the FeatPaper link into the sequence body — the {{email}} variable is replaced at send time.

• Official guide: Use variables in campaigns

See the detailed steps for Instantly →

Stibee

Tag syntax: $%email%$

1. Import subscribers into an address book (email address required).
2. Paste the FeatPaper link into the email body or a button link — the $%email%$ mail-merge code becomes the subscriber’s email at send time.
3. Send a test to confirm the link now carries your own email, then send.

• Official guide: Stibee Help Center

See the detailed steps for Stibee →

Using a tool that isn’t listed

For a tool that isn’t listed, use the CSV route in For tools that can’t resolve a merge tag below — you create a link per recipient up front, download the CSV, and feed that file to your tool as its recipient list. There is no need to hand-edit a link.

Gmail (built-in mail merge, YAMM, GMass), Outlook (Word mail merge) and HubSpot don’t replace a tag pasted inside a link, so they aren’t listed. Gmail’s built-in merge can’t use merge tags in hyperlinks, GMass uses single curly braces, and YAMM and HubSpot build the whole address instead. Those tools work through the CSV route in For tools that can’t resolve a merge tag below (Outlook excepted), where each one has its own step-by-step page.

For tools that can’t resolve a merge tag

Gmail’s built-in mail merge, YAMM, GMass and HubSpot aren’t in the Send with your email tool dialog. For these, use Create in bulk from an email list to make a link per recipient, then load the CSV it gives you (two columns, email and link) into your tool as the recipient list. Bulk creation and the CSV download need Business or above.

• Pro can’t download that CSV. Create per-recipient links instead (Add row, up to 10 per document) and copy each link into your sheet by hand.
• Step-by-step pages: Gmail built-in mail merge · YAMM · GMass · HubSpot

See who opened it

• Visitors tab > Dedicated link visitors — one row per recipient email with visits, time spent and last visit, plus a tool tag (for example Mailchimp) next to the email.
• Insights tab — All filters > Share Link gets one chip per sending tool. Pick a chip to narrow the metrics and the visitor list to opens from that tool.
• Integrations — Google Sheets and Notion sync only Contacts who submitted the info form. Check recipients from your email tool in the Dedicated link visitors tab or the CSV download.

The recipient email is recorded from the value in the link. If a recipient edits or removes the email part before opening, the visit may be stored under a different email or with none, so it isn’t airtight. If only specific people may open the document, or you may need to block one recipient’s link later, use Per-recipient links instead.

FAQ

I pasted the link but no emails show up under visitors

Most likely the tag wasn’t replaced when the email went out. Send yourself a test and check that the link in it contains your own email address. If the tag is still sitting there unchanged, the email didn’t go through the tool’s merge send (for example YAMM’s send-from-sheet). Opens with an unreplaced tag are recorded without an email.

If I email the same person twice, do they count as two visitors?

No. Opens with the same email are grouped as one recipient; only the visit count goes up.

Email-tool link or per-recipient links — which one?

For dozens to hundreds of recipients where you mainly want to know who opened, the email-tool link is simplest. If you need to disable a link per recipient or set expiry or privacy per person, use Per-recipient links from the Share links tab. Creating them in bulk from an email list needs Business or above.

I'm sending with Gmail mail merge. Do I just copy the Gmail row in the Send with your email tool dialog?

There is no Gmail row — the dialog lists only Mailchimp, Brevo, lemlist, Instantly and Stibee. Gmail mail merge runs on the CSV (email, link) from Create in bulk from an email list, which needs Business or above; open it as a Google Sheet and follow the Gmail built-in mail merge steps. On Pro there’s no CSV, so you create per-recipient links (10 per document) and paste each link into the sheet yourself.