Send in bulk with your email tool

When you send a newsletter or sales email to hundreds of people, you don't need a separate link for each recipient. Paste the one link FeatPaper gives you into the email body: your sending tool swaps the tag inside the link for each recipient's email as it sends, and FeatPaper records who opened the document, by email.

Supported tools: Mailchimp·Brevo·lemlist·Instantly·Stibee. Copy the link for your tool from the Share tab > Integrations > Bulk email sending.

What you can do

• Know who opened it, automatically — the recipient types nothing, yet their email shows up in the Visitors tab.
• Tell tools apart — opens from Mailchimp and opens from Brevo are separate filters in Insights.
• One link only — your mailing list can change; the link doesn't have to.

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How it works

The link you copy already carries two things — a slot your sending tool fills with the recipient’s email as it sends, and a marker telling FeatPaper which tool sent it. You never have to build it yourself; just copy from your tool’s row.

1. In FeatPaper, click Copy link on the row for your tool.
2. Paste it into the email body in your sending tool, as is — don't edit or remove the tag.
3. Your tool replaces the tag with each recipient's email as it sends.
4. When a recipient opens the document, FeatPaper stores that email on the visit and lists it under Visitors tab > Dedicated link visitors.

This is a reserved link that FeatPaper prepares once per document. It is counted separately from the general share link, so opens from your email tool never mix with opens from other channels.

Copy the link

1. Open the document's Share tab and, in the Integrations section below, click the Bulk email sending row.
2. In the Send with your email tool dialog, find the row for your tool and click Copy link. Each tool uses a different tag syntax, so always copy from the row for the tool you use.
3. The How to use badge on each row jumps straight to that tool's section on this page.

The Bulk email sending row also has Share Settings and Analytics buttons. Share Settings controls the viewer for this reserved link — Download, screen type, communication panel and so on — and saving applies to every open that comes through your email tool from then on. Analytics opens the Insights tab pre-filtered to opens from this link.

This feature requires the Pro plan or above. Below that the Send with your email tool dialog still opens, but its title is marked Pro and Copy link opens the plan options instead of copying.

Step by step, per tool

Find your tool below and follow along. The rule is the same everywhere: paste without touching the tag, confirm with a test email that it was replaced, then send.

Mailchimp

Tag syntax: *|EMAIL|*

1. Import your recipients into an Audience (email required).
2. Put the FeatPaper link in the campaign body — *|EMAIL|* is Mailchimp's official merge tag and becomes the subscriber's email at send time.
3. When linking a button or text, paste the full address including the tag into the URL field.
4. Send a test email, check that the link now ends with your own email, then send the campaign.

• Official guide: Create unique URLs for subscribers
• Official guide: Getting started with merge tags

See the detailed steps for Mailchimp →

Brevo

Tag syntax: {{contact.EMAIL}}

1. Import your contact list (EMAIL attribute required).
2. When adding a link in the email editor, paste the FeatPaper link into the URL field — {{contact.EMAIL}} is replaced at send time.
3. Send a test, then send the campaign.

• Official guide: Personalize with contact attributes

See the detailed steps for Brevo →

lemlist

Tag syntax: {{email}}

1. Add leads to the campaign (the email column is detected on CSV upload).
2. Paste the FeatPaper link into the sequence body — the {{email}} variable becomes each lead's email at send time.

• Official guide: Add custom variables

See the detailed steps for lemlist →

Instantly

Tag syntax: {{email}}

1. Upload leads to the campaign (CSV or API).
2. Paste the FeatPaper link into the sequence body — the {{email}} variable is replaced at send time.

• Official guide: Use variables in campaigns

See the detailed steps for Instantly →

Stibee

Tag syntax: $%email%$

1. Import subscribers into an address book (email address required).
2. Paste the FeatPaper link into the email body or a button link — the $%email%$ mail-merge code becomes the subscriber's email at send time.
3. Send a test to confirm the link now carries your own email, then send.

• Official guide: Stibee Help Center

See the detailed steps for Stibee →

Using a tool that isn't listed

For a tool that isn’t listed, use the CSV route in For tools that can’t resolve a merge tag below — you create a link per recipient up front, download the CSV, and feed that file to your tool as its recipient list. There is no need to hand-edit a link.

Gmail (built-in mail merge, YAMM, GMass), Outlook (Word mail merge) and HubSpot don't replace a tag pasted inside a link, so they aren't listed. Gmail's built-in merge can't use merge tags in hyperlinks, GMass uses single curly braces, and YAMM and HubSpot build the whole address instead. Those tools work through the CSV route in For tools that can't resolve a merge tag above (Outlook excepted), where each one has its own step-by-step page.

See who opened it

• Visitors tab > Dedicated link visitors — one row per recipient email with visits, time spent and last visit, plus a tool tag (for example Mailchimp) next to the email.
• Insights tab — All filters > Share Link gets one chip per sending tool. Pick a chip to narrow the metrics and the visitor list to opens from that tool.
• Integrations — Google Sheets and Notion sync only Contacts who submitted the info form. Check recipients from your email tool in the Dedicated link visitors tab or the CSV download.

The recipient email is recorded from the value in the link. If a recipient edits or removes the email part before opening, the visit may be stored under a different email or with none, so it isn't airtight. If only specific people may open the document, or you may need to block one recipient's link later, use Per-recipient tracked links instead.

FAQ

I pasted the link but no emails show up under visitors

Most likely the tag wasn't replaced when the email went out. Send yourself a test and check that the link in it contains your own email address. If the tag is still sitting there unchanged, the email didn't go through the tool's merge send (for example YAMM's send-from-sheet). Opens with an unreplaced tag are recorded without an email.

If I email the same person twice, do they count as two visitors?

No. Opens with the same email are grouped as one recipient; only the visit count goes up.

Email-tool link or per-recipient tracked links — which one?

For dozens to hundreds of recipients where you mainly want to know who opened, the email-tool link is simplest. If you need to disable a link per recipient or set expiry or privacy per person, use Per-recipient tracked links — create them in bulk from an email list in the Share tab.