Send per-recipient document links with Instantly

When you send a newsletter or announcement with Instantly, you don't need a separate link per recipient. Drop in the one link FeatPaper gives you and Instantly swaps the tag inside it for each recipient's email as it sends, so you can see exactly who opened the document.

The steps below follow the actual screens in Instantly's own documentation. The originals are linked under Official guides at the bottom of this page.

---

Copy the link from FeatPaper

1. Open the Share tab on your FeatPaper document.
2. In the Integrations section below, click the Bulk email sending row.
3. In the Send with your email tool dialog, click Copy link on the Instantly row. Each tool uses a different tag, so always copy from its own row.

Paste the link exactly as it is. Deleting the tag or adding spaces stops the substitution, and a document opened that way is recorded without an email.

This feature requires the Pro plan or above.

What you need

• An Instantly campaign
• A lead CSV with an email column
• The Instantly link copied from FeatPaper

Add the link in Instantly

1. Upload leads to the campaign. During upload you map columns to variables; email is a required one.
2. In the sequence, select the text you want to link and add a link.
3. Paste the FeatPaper link into the address field and leave {{email}} in it.
4. Use preview to confirm the variable resolves to real lead values.
5. Send a test, then launch the campaign.

When creating custom variables, avoid names similar to the predefined ones. Overlapping names make it hard to predict which value lands in the link.

Check that it worked

1. Open the document from the link in the email you received.
2. On the FeatPaper document, go to the Visitors tab and look under Dedicated link visitors for the address you just opened.
3. A Instantly tag next to the email means the sending tool was recorded too.

If it doesn't work

The variable isn't replaced

Check that your email column was mapped to the Email variable during upload. If the mapping is missing the value is empty and the tag stays.

It works in preview but not when sent

Some leads may have an empty value. Check your lead list for rows without an email.

Can I use a custom variable?

Yes. Use the CSV column name as {{columnName}}, just keep it distinct from the predefined variables.

Official guides

• How to add and use variables in campaigns

Using a different tool

Using something else? Pick your tool below.

• Send per-recipient document links with Mailchimp
• Send per-recipient document links with Brevo
• Send per-recipient document links with lemlist
• Send per-recipient document links with Stibee
• Send in bulk with your email tool (overview)