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Bulk-send per-recipient links with GMass (CSV)

GMass can't resolve a merge tag placed inside a link. Instead, have FeatPaper create a separate link for every recipient up front, download them as a CSV, and use that CSV as your data source in GMass.

Because the links are already split per recipient, opens are attributed more precisely, and you can disable one recipient's link later without touching the others.

Create the link CSV in FeatPaper

Section titled “Create the link CSV in FeatPaper”
  1. On your FeatPaper document, open the Share tab and expand the Per-recipient tracked links row.
  2. Click Create in bulk from an email list and paste the recipient emails. Separate them with line breaks or commas; invalid addresses and duplicates are filtered out for you.
  3. Create them, and the N links created summary appears. Click Download CSV there to download the file.

Use it in GMass

Section titled “Use it in GMass”
  1. Upload the CSV to Google Drive and open it as a Google Sheet.
  2. In Gmail, use GMass's connect-to-spreadsheet button and pick that sheet.
  3. In the compose window, type {link} where the link should go. GMass uses single curly braces around the column name.
  4. To put the link behind text, add an HTML column like <a href="ADDRESS">View the document</a> and reference that column instead.
  5. Send a test, then send with the GMass button.

Check that it worked

Section titled “Check that it worked”
  1. Open the document from the link in the email you received.
  2. On the FeatPaper document, go to the Visitors tab and check Dedicated link visitors for that recipient.
  3. Since every person has their own link, opens are separated precisely, address by address.

If it doesn't work

Section titled “If it doesn't work”
I used double braces and it didn't work

GMass uses a single brace: {link}. Double braces belong to other tools such as YAMM.

What about rows with an empty value?

You can add a fallback after a pipe, but a fallback is meaningless for a link, so it's safer to drop rows without one.

My column name has a space

GMass is happiest with column names that have no spaces or special characters. FeatPaper's link column works as is.

Official guides

Section titled “Official guides”

Another way

Section titled “Another way”

If your tool can resolve a merge tag inside a link, that route is simpler.