Bulk-send per-recipient links with HubSpot (CSV)

HubSpot can't resolve a merge tag placed inside a link. Instead, have FeatPaper create a separate link for every recipient up front, download them as a CSV, and use that CSV as your data source in HubSpot.

Because the links are already split per recipient, opens are attributed more precisely, and you can disable one recipient's link later without touching the others.

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Create the link CSV in FeatPaper

1. On your FeatPaper document, open the Share tab and expand the Per-recipient tracked links row.
2. Click Create in bulk from an email list and paste the recipient emails. Separate them with line breaks or commas; invalid addresses and duplicates are filtered out for you.
3. Create them, and the N links created summary appears. Click Download CSV there to download the file.

The CSV holds two columns, email and link: the recipient and the address made for them. Those two columns are the raw material for the steps below.

Creating links in bulk from an email list requires the Business plan or above.

Use it in HubSpot

1. In HubSpot, open import contacts and upload the CSV you downloaded.
2. On the column mapping screen, map email to the default property and use Create new property for the link column. Give it a recognizable name such as FeatPaper link.
3. In the marketing email editor, insert a button or image module.
4. In the module's Link URL field, click Personalize and pick the property you just created. HubSpot's model is that the token value becomes the whole link, so a property holding the finished address works directly.
5. Set a fallback for contacts without a value. Leave it blank and their button carries no link at all.
6. Preview as a contact to confirm each one resolves to a different address, then send.

Putting a merge tag inside a link doesn't work in HubSpot. This method, by contrast, is exactly how HubSpot is designed, so it's dependable. Note that personalized links work in marketing emails only, not in one-to-one emails or sequences.

Check that it worked

1. Open the document from the link in the email you received.
2. On the FeatPaper document, go to the Visitors tab and check Dedicated link visitors for that recipient.
3. Since every person has their own link, opens are separated precisely, address by address.

If it doesn't work

I can't see the Personalize button

It only appears in the Link URL field of button and image modules, not on a link applied to body text.

Can I use this in a sequence?

No. Personalized links are for marketing emails only. For sales sequences, use a tool that accepts a variable inside the link, such as lemlist or Instantly.

The link went out empty

That contact had no value for the property. Check whether they were included in the import, and set a fallback to avoid empty buttons.

Official guides

• Personalize links in marketing emails
• Format import files
• Import objects

Another way

If your tool can resolve a merge tag inside a link, that route is simpler.

• Send per-recipient document links with Mailchimp
• Send per-recipient document links with Brevo
• Send per-recipient document links with lemlist
• Send per-recipient document links with Instantly
• Send per-recipient document links with Stibee
• Send in bulk with your email tool (overview)