Run a media kit from one current link when logos, company copy, images, contacts, and revision dates need to stay aligned. Assign an owner before distributing the link.
What should the kit contain?
Include approved logo files or destinations, a short and long company description, current images, attribution guidance, and press contacts. Show the revision date and intended use near the beginning.
Separate evergreen background from campaign-specific facts. Date figures and announcements that can change, and remove material that no longer has an owner.
How should a revision be released?
FeatPaper can update the document behind the existing link. After a material change, tell recipients what changed and whether previously prepared coverage or assets are affected.
Review every destination linked from the kit. A current index that points to an outdated image or biography still creates a version problem.
Who needs the notice?
Maintain a lightweight distribution list by use: press, partners, event organizers, and internal spokespeople. Contact active users first when a change affects an upcoming publication or campaign.
Media-kit checklist
- Are the revision date and owner visible?
- Are logos, copy, images, and contacts current?
- Are time-sensitive facts dated?
- Do all linked assets match the current kit?
- Is there a targeted notice plan for material changes?
What remains for native review?
An English reviewer should check media-relations terminology, asset labels, and the clarity of update notices. CTA wording remains subject to review.