Share a brand guideline with partners through a link when one current reference, a defined project window, and a clear exception route matter more than distributing separate copies.
What should partners see first?
Open with the guideline’s purpose, revision date, applicable products or campaigns, and the owner. Separate required rules from examples and list where partners should ask about uses not covered in the document.
Test logos, tables, and do-and-don’t examples on a small screen. A partner should be able to identify the rule without relying on fine print or a desktop-only layout.
How should access and revisions be managed?
FeatPaper can set a viewing period for the linked document. Align it with the project schedule and tell partners the end date. Treat the period as an access-window setting; handle confidentiality and onward distribution through the appropriate separate policy.
If the guideline changes, issue a revision note. Name the section, effective date, and whether current partner work must be updated.
How should exceptions be handled?
Give partners a contact and the information needed for a decision: channel, market, asset, placement, and planned date. Record approved exceptions outside the guideline so they can be reviewed in the next revision.
Partner-sharing checklist
- Are scope, revision date, and owner visible?
- Can partners distinguish rules from examples?
- Does the viewing period match the project window?
- Is the exception route easy to find?
- Are material revisions announced directly?
What remains for native review?
An English reviewer should check brand-governance vocabulary, partner tone, and the access-period explanation. Product statements remain bounded by the preserved evidence.