When a client revisits a campaign proposal, prepare the next meeting around the pages reviewed and the questions already raised. A revisit is a prompt to investigate, not an answer about the client’s position.
What should the agency compare?
FeatPaper can show whether the proposal was revisited and which pages received more attention. Place that record next to the last meeting notes, email questions, and the revision the client received.
If the same topic appears in both the viewing record and the client’s questions, prepare a concise explanation or supporting page. If a different page stands out, keep several possible reasons open and ask what needs clarification.
How should the proposal be revised?
Change only what the next conversation requires. Mark new assumptions, dates, budget boundaries, and responsibilities so the client can distinguish a revision from the original proposal.
Keep the shared version tied to the account record. A generic deck may be the source, but the customer-facing revision should preserve the context and date of the discussion.
What should the follow-up ask?
Lead with the campaign decision that is actually pending. For example: “Would it help if we compared the two media mixes before Thursday’s review?” Avoid describing a page visit as evidence of agreement.
Agency follow-up checklist
- Confirm the exact proposal revision and recipients.
- Compare viewing observations with explicit client questions.
- Prepare one clarification and one supporting item.
- Mark assumptions that changed since the first proposal.
- End the message with one answerable next-step question.
What remains for native review?
An English reviewer should check agency and campaign terminology, the restraint of the viewing-signal language, and CTA wording. No review state changes until evidence is supplied.