WEBTOON MEDIA KIT

2026 I WEBTOON ENTERTAINMENT Inc.

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WEBTOON Entertainment

NAVER WEBTOON & SERIES

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TABLE OF CONTENTS

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KR SHOWREEL (Insert)

2025

MEET WEBTOON

ENTERTAINMENT

Official launch of

NAVER WEBTOON

service

2017

Establishment of

NAVER WEBTOON

Corporation

2024

IPO of

WEBTOON

Entertainment on

NASDAQ

2021

Acquisition of

Canada -based

Wattpad

2022

Acquisition of

Japan’s EBJ by

Korea’s Munpia

2014

Launch of

Global WEBTOON

2018

Launch of

NAVER SERIES

2026

Signing of

Disney

partnership

Launch of

LINE MANGA

2013 2005

WEBTOON Entertainment is growing into a global storytelling tech platform

as the leader of webcomics/ webnovel market in Korea

$ 1.4 B

Annual Revenue : As of FY2025 (WEBTOON IR)

WEBTOON ENTERTAINMENT _ HISTORY

Home to Lore Olympus ,

the 2022 winner of Harvey,

Ringo and Will Eisner Awards

LINE MANGA, the best

app/entertainment app of 2023

NAVER WEBTOON, the entertainment

app of the year in 2025

WEBTOON ENTERTAINMENT _ BUSINESS

JAPAN

INDONESIA

L. AMERICA

MEXICO

FRANCE

TAIWAN

N. AMERICA

S. KOREA

CHINA

GERMANY

THAILAND

MAU(Monthly Active User): As of 2025 Q4 (WEBTOON IR)

S. KOREA 24M

GLOBAL 160M

MAU

Serviced in ~150 countries, WEBTOON Entertainment has 160M MAUs,

testifying to its unlimited business potential

WEBTOON ENTERTAINMENT _ ECOSYSTEM

We discover talented creators , support their content creation and

build an ecosystem of creators & fan communities

CREATORS COMMUNITY

PPS (Partners Profit Share)

CONTENTS

Run PPS for revenue sharing with creators

and support them to create global presence

Operate proprietary,

AI -based anti -piracy solution

Hold WEBTOON Contest for professional,

amateur and student creators

Organize fan events & support

community activities, such as comments,

character chats & forums

WEBTOON ENTERTAINMENT _ ASSETS

WEBTOON’s outstanding original IPs are reproduced into

a diverse set of formats , including videos, merch, shows and games

WEBTOON ENTERTAINMENT _ VALUE CHAIN

The reproduced content can expand the fandom ,

creating a virtuous cycle where the viewers of adaptations are

turned into original webcomic/ webnovel subscribers

WEB -NOVEL WEB -COMIC PRODUCTION AND MORE

Videoadaptation of webcomic/ webnove l series

increases the viewsof original contentby 33 times on average

WEBTOON ENTERTAINMENT _ SUCCESS STORIES

Integrated into everyday life, webcomics and webnovels have a growing

influence as a powerful form of cultural content

Successful dramas/films based on webcomic series are driving

renewed interest in the original webcomics

Webcomics with well -established stories and loyal fanbases are

ushering in the golden era of webcomic -based films and dramas

WEBTOON Entertainment partners with Disney and Warner Brothers, and

even launching films based on its webnovels

The genre has become even more diversified, from period drama, zombie

to fantasy; international collaboration projects are also underway

WEBTOON ENTERTAINMENT _ PARTNERSHIP

A large number of Korean and global brands are working with WEBTOON

to create their unique stories and expand the fanbase

RETAIL GAME ENTERTAINMENT ICT/ELECTRONICS FINANCE FASHION&BEAUTY F&B

WEBTOON ENTERTAINMENT _ GLOBAL MEDIA KIT

Go to Global WEBTOON

Media Kit

Go to LINE MANGA

Media Kit

Please refer to the media kit below for more details

if you wish to advertise on Global WEBTOON and Japan’s LINE MANGA

MAU

24M

ofwebcomicseries

530K

Cumulative downloads

+82M

Mockup

Here

Mockup

Here

NAVER WEBTOON & SERIES _ PLATFORM

NAVER WEBTOON & NAVER SERIES -Korea’s two major storytelling platforms

-are visited by 24M people on monthly average

As of 2025 Q4 (WEBTOON IR & SensorTower ): PC Web, Mobile Web & App

NAVER WEBTOON & SERIES _ AUDIENCE

Our broad demographic coverage enables targeted reach across

diverse audiences by gender and age.

As of 2025 Q3 ( SensorTower , Statistics Korea ): PC Web, Mobile Web & App

18 -24

14%

25 -34

25%

35 -44

35%

45+

26%

Male

53%

Female

47%

18 -24

20%

25 -34

31%

35 -44

28%

45+

21%

Male

48%

Female

52%

Teenage

Population 30%

20s

Population 70%

30s

Population 40%

40s

Population 30%

NAVER WEBTOON & SERIES _ TARGETING

Reach your targeted audience with unparalleled accuracy

-from storylines to demographics, usage environments, and user preferences -

through WEBTOON's targeting options.

For detailed targeting options available for each product, please contact your account manager or visit the WEBTOON advertisi ng homepage.

Go to Targeting Details

Story

Boost brand visibility with compelling storytelling

and content tailored to your campaign goals.

Behavior & Preferences

Create specific cohorts based on WEBTOON behavioral

data to better connect with potential customers.

Deliver specialized messages based on age

and gender for more effective campaign execution.

To be released in H1 2026

User Environment

Select devices, operating systems, and desired time

zones to execute customized campaigns tailored to the

user's environment.

Target Region

Select regions highly relevant to your brand to execute

differentiated campaigns.

Adult -Only

For specific industries such as alcohol, specialized

beauty/medical services, and adult content, adult -

targeted campaigns can be executed.

Demographic

NAVER WEBTOON & SERIES _ COMMUNITY

Monitor user reactions and track campaign performance

by utilizing various communication features

such as follow, comments and likes.

What's with the ad? LOL It's

just too cute! LOL

Seriously, I thought the ad

was part of the story. 😂

Why does it feel so natural?

Oh man... This is the first time

I've ever screenshotted

an ad in my life.

This ad is hilarious! LOL

How can an ad be THIS good? LOL

Oh my god, this ad is insane.

The story is more intense and

unforgettable than the comic itself.

It's the best ad I've ever seen.

It's actually BETTER

than the original content.

Are you kidding me...

NAVER WEBTOON & SERIES _ CUSTOMIZATION

From branding to performance, advertising campaigns optimized for your

brand can be executed to meet specific marketing KPIs.

BoostPurchases

Improve Brand

Affinity

Increase Video

Views

Strengthen

Loyalty

Increase

Subscribers

Encourage

Event

Participation

MEET WEBTOON ADVERTISING

Exposure Awareness Visit Conversion Customer Relations

App Launch Entry Discovery View Engagement

WEBTOON Only Package

Display & Video Banner Ads

Offer -wall Performance Ads

Others with Cookies

Branding Package WITH -CREATOR

Brand WEBTOON Package

NAVER WEBTOON App (Splash Package, Non -skip Ad & More)

SERIES App

NAVER WEBTOON & SERIES Mobile Web

NAVER WEBTOON PC Web

Cookie Oven

Cookie Gift Card

Cookie B2B

Introduction toWEBTOON’sad products

WEBTOON ONLY

Lancôme

Execute authentic and high -impact branding campaigns

with WEBTOON creators.

X TrueBeauty ’s Yaongyi

Branding Package

Branded WEBTOON Package

PACKAGE

Nice Jin Time’s Jin Kim LG Electronics X

BRANDING PACKAGE

Perfect branding for every moment

This is a preview example to illustrate the concept.

Splash

App Launch

Special DA

Entry

Title Home

Discovery

Brand Story

View

Cookie Oven

Engagement

Big Banner

View

Additional support -video production assistance, creator home posting

Branding Package Preview

WITH -CREATOR

WEBTOON ONLY PACKAGE

Go to Product Details

Yumi’s Cells ’ Donggeon Lee NAVER X

BRANDED WEBTOON PACKAGE

Easy and fun storytelling through webcomics

Exposed just like regular WEBTOON series for increased visibility! Boost performance by displaying clickable banners across the platform!

WEBTOON ONLY PACKAGE

Go to ProductDetails MoreExamples of BrandedWEBTOON

DISPLAY & VIDEO

BANNER ADS

Premium banner placements throughout

NAVER WEBTOON and SERIES ensure

guaranteed exposure and effective message delivery.

Samsung Wallet X Parenting Diary ’s Jakga

WEBTOON App SERIES App

Mobile Web PC Web

This full -screen premium banner package reaches all users the moment they open the app.

It also includes additional banner placements to maximize reach among core users and drive strong brand impact .

Splash Package

Splash Ad Preview

Premium Banner Ad Package

Display Splash Ad Launch WEBTOON app Display Special Display Ad

This preview is provided for reference only.

DISPLAY & VIDEO BANNER ADS

NAVER WEBTOON App

View the Detailed Production Guide

Non -Skip Ad Preview

This non -skippable full -screen ad must be viewed to unlock paid episodes for free. It is a high -performing premium

product driven by voluntary user participation, delivering high completion rates and strong click -through rates.

Non -Skip Ad

Premium Video Ad

This preview is provided for reference only.

Select episode Click “Watch Ad to Rent” Watch ad for

minimum 15 seconds

Receive reward

after viewing

Redirect to landing page

DISPLAY & VIDEO BANNER ADS

NAVER WEBTOON App

View the Detailed Production Guide

Big Banner

Video Ad Preview

A branding -focused placement displayed at

the top of the main page upon app launch.

Big Banner Special DA Title Home DA

Displayed at the top of the WEBTOON

episode list to maximize visibility and reach .

Displayed in a large format at the bottom of

the episode, driving high engagement rates .

#Branding # HighVisibility

#SeamlessConnection

#Efficiency #High Visibility

#ValueForMoney

#HighImpact # FullScreen #Video

Ad Type: Countdown / Standard Ad Type: Image Ad Type: Image / Video

Individual Banner Ads

This preview is provided for reference only.

DISPLAY & VIDEO BANNER ADS

NAVER WEBTOON App

View the Detailed Production Guide

Content Discovery -Focused Ad Placement

WEBTOON Home DA Weekly Top

A one -week exclusive ad placement displayed at the top

of the episode lists for the top 10 male and female oriented titles.

Weekly Top 10

Male Oriented Titles

Weekly Top 10

Female Oriented Titles

This preview is provided for reference only.

DISPLAY & VIDEO BANNER ADS

NAVER WEBTOON App

Viewer DA

#Efficiency # HighVisibility #ValueForMoney #Efficiency #Strong Engagement #HighVisibility

Ad Type: Image Ad Type: Image

Non -Skip Ads

#HighImpact # FullScreen #Premium

Ad Type: Video

Individual Banner Ad Placements & Non -Skippable Video Ads

This is a non -skippable full -screen ad that must

be viewed to access content for free.

Placed at the very end of WEBTOON and web

novel episodes, it ensures strong user attention.

Displayed at the top of the series home,

this placement offers strong exposure at a competitive price.

Series Home DA

View the Detailed Production Guide

DISPLAY & VIDEO BANNER ADS

NAVER SERIES App

Individual Banner Ads

WEBTOON

Smart Channel

Positioned at the very top of the WEBTOON section,

this placement exclusively secures 50% of the daily inventory and

extends reach to users who view WEBTOON content outside the app.

Ad Type: Image / Video / Expandable Image / Expandable Video

WEBTOON

& Web novel DA

WEBTOON

Branding DA

A weekly ad placement displayed in

the first mid -scroll position of the WEBTOON section,

with up to three slots available for purchase .

Ad Type: Image / Video

Displayed on the mobile web for WEBTOON and web novels,

this placement appears mid -page within the Home,

Daily Uploads, and Completed Titles tabs.

Ad Type: Image / Video

DISPLAY & VIDEO BANNER ADS

NAVER WEBTOON Mobile Web

View the Detailed Production Guide

Premium Banner Ad Package

Triple Play

A web -exclusive premium product that expands into a full -screen image or video upon mouseover

, designed to deliver immersive experience and strong impact.

Home Tab

(including PC Right Banner)

Daily Uploads Tab

Ad Type: Image / Video / Expandable Image / Expandable Video

This preview is provided for reference only.

Triple Play Expandable Video Preview End of Viewer

View the Detailed Production Guide

DISPLAY & VIDEO BANNER ADS

NAVER WEBTOON PC Web

OFFER -WALL

PERFORMANCE AD

Drive active user engagement and achieve multiple KPIs

by leveraging cookies for webcomic/ webnovel purchases.

Cookies are an in -app currency used to access content

on NAVER WEBTOON and NAVER SERIES.

Cookie Oven

Cookie Oven Page Preview

This preview is provided for reference only.

Cookie Oven

BrandOptimizedPerformanceAds

Click top banner on

the main Home

Access Cookie Oven page Access brand page View pop -up notice Redirect to landing page

By applying tiered pricing based on complexity of ad engagement,

this ad product drives voluntary user engagement and accelerates short -term KPI achievement.

Available across both the WEBTOON and SERIES apps, with additional entry points via mobile and PC web.

NAVERWEBTOON&SERIES

OFFER -WALL_PERFORMANCE ADS

View the Detailed Production Guide

App boost

Install the app

Run the app

Channel boost

Sign -up

Receive notifications

Game boost

Pre -order

Level attainment

Content boost

Take quiz

Post content

Viral boost

Purchase boost

First -time purchase

Special discount purchase

Special product purchase

Live boost

Broadcast viewing

Broadcast purchase

Multi -mission

NEW

Achieve your marketing goals seamlessly, swiftly and effortlessly for every

KPI from app installs, purchases, searches to multi -missions!

NAVERWEBTOON&SERIES

OFFER -WALL_PERFORMANCE ADS

OTHERS

Take cookies beyond the realm of ads, and actively incorporate

them to your online and offline business as well as marketing events.

SpecialgiftcardX Mojoof MaruisaPuppy

WITH COOKIES

Cookie Gift Card

Cookie B2B

Target users with customizable

gift cards ranging in price

from KRW 3,000 to 30,000

Create special gift cards

centered on popular IP

and enhance collectible value!

OTHERS WITH COOKIES

O2O Integrated Marketing

Cookie Gift Card

GIFT CARD

WEBTOON launched its first ever omnichannel cookie prepaid card that can be used across WEBTOON and SERIES .

Leverage WEBTOON IPs across various marketing assets with this product.

Sold at both on/offline channels

including convenience stores

and the NAVER Smart Store

Maru is a Puppy Special Gift Card

This is a preview example to illustrate the concept.

Cookie B2B

Woori Card X NAVER PAY X NAVER WEBTOON

checking card event

‘ Rice Bown ’ lunchbox cookie giveaway event iM Bank cookie giveaway event

FOR BUSINESS

Cookies can be purchased separately to be used in online/offline business and events.

After a randomly generated numerical code is issued, the ad product is served and additional service rates are applied.

Event with 100% guarantee of a reward

Offers up to 3 cookies per purchase

Cookies issued to new cardholders and

purchases over KRW 10,000

new cardholders (50), additional/replacement cardholders (20)

200 cookies offered to all new customers

Ran alongside ads like big banner and special DA

OTHERS WITH COOKIES

O2O Integrated Marketing

Go to Product Details

FAQ

Please deliver the creatives

by D -2 (D -3 for video formats)

to ensure it can go live.

When should I submit the banner creatives?

Direct transactions between

advertisers and agencies must be pre -paid.

If you wish to use post -payment,

please use a media representative.

Do you accept postpaid transactions ?

If the title has been selected,

5 weeks prior to the go -live week is sufficient.

If you’d like to receive a list of recommended titles,

please contact us 6 weeks prior.

(Title selection is finalized 5 weeks prior)

For product p lacement

inquiries, how much lead time should

be secured ahead of the go -live date?

Ads can be executed in North America,

Taiwan, Thailand, Indonesia, France,

Germany, Mexico and Japan.

What countries support

global advertisements?

Go to FAQ

THANK YOU

FOR AD INQUIRIES

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