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Indent Corporation

A G L O B A L I N F L U E N C E R M A R K E T I N G C O M P A N Y

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Strategic Operating Partner for Growth

Strategic Commerce Consulting

We specialize in commerce

Our commerce experts build upon thousands of customer data points to provide bespoke strategies for growth

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Marketing Agency Operations

We run the operation

Our brand marketers with decades of experience run the marketing campaign serving over 20 countries around the world

AI㎼Enabled Technology

We enable scale through Tech

Our engineers specializing in analyzing customer㎼created short㎼form videos build our own AI Agents for global seeding

Indent ㎾ One Platform Delivering Results for Any Use Case

Performance

• Carefully crafted and well㎼ executed campaigns
• marketing
• Extend UGC into performance à Amplify proven content to drive conversion and sales

9.3 Campaigns per Brand 87㚜 Repeat Engagements

Explainability

• Data㎼driven performance reporting
• Transparent analysis à Clearly distinguish observed results, learnings, and limitations

Reporting on both high㎼level results and detailed campaign㎼ level insights

Context㎼Agnostic

• Flexible across markets, sectors, and strategies
• Scalable operations à Improve operational efficiency and reduce campaign turnaround time

Adapt campaign planning and execution to different contexts

Types of Global Influencer Marketing ㏖GIM㏗

GIM Type 1 : Viral Seeding Marketing

We design content with viral potential, distribute it across multiple creators, and generate create cross㎼content virality

Strategy that gives brands control of the message

• PPL depends on how effectively a celebrity delivers the message
• Authentic content depends on the creator㐱s ability to develop the content
• Affiliate marketing depends on the creator㐱s ability to sell

Viral seeding is the only strategy where the marketer㐱s planning and strategy directly drive the outcome.

Scalability Without a Ceiling

• PPL is inherently limited to a small number of celebrities
• Authentic content and affiliate marketing eventually run into the limited supply of suitable creators.

Viral seeding, however, can generate impact far beyond the number of content pieces initially deployed.

Brands start with different strategies, but as they scale, they tend to converge toward viral seeding

GIM Type 2 : Authentic Contents MKT

While viral seeding aims to create virality across content, authentic content aims for each individual piece of content to go viral

Creators with a natural brand fit possess viral potential

• When the right product angle is delivered through the right creator, an individual piece of content can take off and generate significant sales.

Performance depends heavily on the creator.

Low replicability limits scalability

• Because creators rely on their own stories, personalities, and unique strengths, their content is difficult for others to replicate.

Strategy is difficult to scale EXCEPTION

Chefs and Cookers

• Occasionally, some creators achieve virality not through a unique personal story, but through pure content㎼planning ability

Chef

A creator who develops a replicable content framework Cooker A creator who can reproduce that framework at scale

When a framework developed by a Chef is replicated across multiple Cookers, authentic content can evolve into a viral seeding strategy.

GIM Type 3 : Affiliate MKT

TikTok Shop, marketplace partner programs ㎿ the affiliate marketing model we are all familiar with

Looks easy, but difficult to execute well

• Affiliate marketing is attractive to operators because the downside risk is relatively limited
• In practice, however, achieving strong results is difficult

We nevertheless expect this strategy to continue growing

Run it like a seeding campaign

• Rather than simply letting creators sell on their own, coordinating creators around the right timing and strategy tends to improve both virality and efficiency

Affiliate marketing is most effective when treated as part of a broader viral seeding strategy

Set the target at BEP

• It is difficult to generate meaningful profit through TikTok Shop alone
• Rather than expecting immediate profitability, aim to break㎼even

Affiliate marketing is more effective as a way to distribute large volumes of product information across social media

High㎼performing affiliate campaigns increasingly tend to be combined with viral seeding.

GIM Type 4 : PPL

Leveraging the image and awareness of mega㎼influencers and celebrities by buying access to these channels

It is essentially the purchase of media exposure and borrowed brand equity

• Because the celebrity already occupies a position in consumers㐱 minds, connecting that image to a product is relatively straightforward.
• It is also less dependent on probability than other influencer strategies.

On the upside, the risk is relatively low. On the downside, so is the expected ROI

Indent uses PPL as a hook for viral seeding

• We use the awareness created by a celebrity as the starting point, then have multiple creators carry the same framework forward to create virality across content

If you stop at PPL, the celebrity㐱s follower base becomes the ceiling. Extend it through seeding, PPL becomes the baseline.

It is difficult to find brands that have achieved meaningful success through PPL alone.

More Than Just Seeding ㎿ We Build Strategy

Leveraging the image and awareness of mega㎼influencers and celebrities by buying access to these channels

1. Content

We develop multiple content hypotheses based on the product and brand USPs, then translate them into content concepts

Content Guidelines ㎼ Intro Hook ㏖3 seconds㏗

Visual Example:

Angle: Show the product being squeezed onto the hand to highlight its rich, bouncy texture You may include the face or focus on a close㎼up of the texture

Key point: Highlight the product㐱s rich, bouncy texture

2. Creator

We select creators based not simply on followers, but on their ability to communicate through content and their experience in the relevant category

3. Campaign

Rather than simply letting creators sell on their own, coordinating creators around the right timing and strategy tends to improve both virality and efficiency

Stage Key Activity

Initial Draft

Asset Review

Reshoot Request

Final Upload Review message, scene flow, and USP

Refine hooks, captions, and direction ㏖2㎾3 rounds on average㏗

Request reshoots for necessary scenes

Asset Final Confirmation

Guidelines for Reduced Content Variance

We don㐱t simply provide creators with product information, we guide them for content managment

Detailed Guidelines Built Around a Clear Creative Intent

We compare high㎼performing content against the overall content set to identify where their structures differed, element by element. These are examples of patterns observed in actual campaign reports

Key Message

Creative Direction

Captions 㖅 Video Flow Key selling points to communicate Close㎼ups, before 㖅 after, product application shots Timing of on㎼screen exposure

We analyze results and feed the learnings back into the next campaign

The next campaign㐱s guidelines are built from these comparisons

8 Weeks From Campaign Planning to Reporting

Complete the pre㎼campaign questionnaire and ship the products ㎿ Indent handles the rest

• Campaign Planning 㖅 Coordination 1

• Seeding Campaign Execution 2

• 3 Content Upload 㖅 Performance Reporting

W1

W2

W3

W4

W5

W6

W7

W8

Pre㎼campaign questionnaire

Brand

Campaign planning

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Creator Outreach

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Product shipment

Brand

Content review & upload

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Reporting

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Real㎼World Micro㎼Influencer Seeding Case Study

Five Agencies Competed Head㎼to㎼Head

Same product. Same budget. Same volume. Different outcome

A single client commissioned five agencies ㎿ including Indent ㎿ to run campaigns under the same conditions

Strategy 㖅 Planning was the variable making Indent

9㚇 Higher Average Efficiency

㏖based on views㏗

Market

Japan

Sector

Beauty

Budget

㚑USD 30k

Period

2025 Megawari *

• Megawari is a mega㎼sale event held quarterly in Japan

UGC㎼Based Performance Marketing

Indent turns GIM content from our campaigns into paid media creatives and manages the advertising execution end to end

Managed Directly by Media Commerce Experts

The people who know how to sell UGC contnetreative are running the ads.

Because our team understands why each creative was developed and which selling point it was designed to test, we can identify winning creatives faster.

Conventional agencies that simply receives assets do not have this context. Performance distribution data from the seeding campaign becomes the basis for selecting paid media creatives.

That㐱s why there is no subcontracting here either ㎿Indent manages the media directly.

ROAS

Actual performance observed when hero content emerged

This is not a guaranteed result across all campaigns. It is an observed result from campaigns where hero content was identified

㎿and creating hero content is one of the core objectives of seeding

Trusted by 100㚅 Brands

We have partnered with 100㚅 brands across 930㚅 campaigns ㎿ and many have returned for subsequent campaigns

Ways to Work With Us

Flexible offerings tailored to your campaign goals and needs

Package A

Indent㐱s signature

offering

Viral Seeding Package

Strategic viral seeding designed to create coordinated content and drive virality across creators

Package B

Guaranteed Seeding Package

Performance㎼guaranteed seeding for U.S. TikTok beauty creators ㏖70 posts, 300K guaranteed views㏗

Package C

UGC Package

Creator content designed for individual virality or performance marketing ㏖Minimum 20 pieces of content㏗

Price contingent on campaign conditions

Package D

Performance Package

Performance marketing, built on content generated by our viral seeding, to drive conversion and maximize ROAS

Package F

GIM On㎼demand

End㎼to㎼end GIM strategy and execution tailored to each brand㐱s goals and budget

Additional

Logistics Package

Integrated logistics support from inventory management and shipping to delivery confirmation and local troubleshooting

Let㐱s Talk!

Tell us your product and goals, and we㐱ll recommend the right GIM approach with a realistic range of expected outcomes

contact㖄indentcorp.com