Five FeatPaper Features Every B2B Marketers Should Know
How is 70% conversion rate possible?
I remember being really surprised when I first joined the sales team and heard that the conversion rate was 70%. I even wondered if they were threatening customers(!). But then I learned about the magical method of using FeatPaper to streamline the sales process and quickly understand customer needs. Today, I'm excited to introduce this magical method to you through this article đ.
What is FeatPaper anyways?
FeatPaper is a document sharing tool. Simply upload your completed PDFs to the FeatPaper site, and you can easily share them via a web link. It also allows you to collect and analyze user behavior data! Leading companies in the industry, such as Cheil Worldwide, Salesforce, and Fast Five, are already using FeatPaper for sales and customer management!
The Start of Document Management: Document Dashboard
With just a few clicks through Google login, you can quickly sign up for FeatPaper. Once logged in, the first screen youâll see is the document dashboard. Here, you can check the number of new and total visitors for all shared documents.
Documents uploaded via simple drag and drop are listed at the bottom of the dashboard. At Feat, we use the "tags" to categorize and manage documents based on their purpose and the site where they are posted. This allows us to manage document performance and customer leads according to the traffic source.
Gathering Valuable Customer Leads with Lead Forms
How to collect customer leads just by sharing a PDF?
Even when sharing PDF documents with a unspecified audience, you can use FeatPaper's lead form feature to prompt customers to submit their email before viewing the document.
The lead form can be edited anytime in the "Brand Settings" section. You can collect essential information for sales in real-time, such as phone numbers, emails, names, and company names!
Learn How to Edit the Lead Form >
Easily and Quickly Understand New Customer Interests
Here is how the collected leads are displayed on the document dashboard. (Please note that the actual customer information is mosaicked for privacy!) A red dot appears next to the email addresses of new document viewers, making them easy to identify. At Feat, we use this feature to identify customers who have viewed our company introductions or proposals and reach out to them at the right time.
By clicking on each email address, you can view detailed behavior data of the viewer. This includes revisited pages, the pages they spent the most time on, and the links they clicked. By comparing the viewer's interests with the average, you can get a better sense of which aspects to emphasize during sales meetings!
Improving Bounce Rates, Even in PDFs
FeatPaper's document dashboard has another killer feature: the ability to see which pages customers are most likely to leave. For these critical pages, where you need to capture the customer's attention, you can use FeatPaper's motion editor to add visual hooks like GIFs, videos, and links.
Additionally, you can prompt specific actions with tools like Calendly for easy meeting scheduling, and Tally/Google Forms for creating quick forms. Just like optimizing a product detail page, you can analyze and optimize PDF documents based on customer behavior.
Learn How to Embed External Tools >
How to Create Motion PDFs >
Two Keys to Sales/Marketing: Customer Leads and Needs
If youâve been involved in B2B sales and marketing, youâve probably heard countless times how important it is to collect customer leads and understand their needs. However, itâs often unclear how to do this specifically, which can be confusing. I still vividly remember feeling lost when I first started B2B marketing, unsure where to begin my research.
But now, I know that the most valuable customer information comes directly from the customers themselves! With FeatPaper, you can preemptively understand customer interests, contact pre-collected leads at the right time, and maximize conversion rates.
If you want to achieve success in B2B sales and marketing but arenât quite sure how to use FeatPaper effectively, simply click the orange button at the bottom right of the homepage to request a meeting. Iâd be happy to brainstorm with you! Feel free to think of it as a casual chat with me, just like youâve met me through this article đ„°.
Hope to see you in a meeting! Happy Sharing đ
By the way, If you want to read our sample documents, itâs here!
